Website Design & Branding for Beverage Factory

Project overview

Rebrand with new logo, colors, and website design.

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How did the project start?

Based on our user personas about 65% of our customers were male mid 30s to mid 50s. The goal was to maintain the familiar drop icon in the logo with a modern look. Based on color psychology, purple is the least desired color by men. Blue is seen as trustworthy and dependable, which is important for an appliance purchase. Every shade of blue evokes a different emotion. I used dark blue which indicates strength and reliability, accented with a light blue which is inviting and friendly. It is also attracts more to the male audience.

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What did I learn?

This project allowed me to lead and mange the design team and processes. As a leader it's important to keep in mind the pain points of users, managers, engineers, and founders, while focusing on the end goal and maintaining functionality and clean design.

Challenge:

• With a retailer that offers a variety of products and customizable components, it was a challenge to create one design solution that was adaptable to all products.

Solution:

• Create cards for customizable components that can be applied to specific products, offering a variety of solutions.

Understanding the psychology of pricing, colors, and CTA button placements was important in this project. Guiding the user throughout the entire shopping experience is crucial to avoid shopping cart abandonment. Simple frustrations, surprises, or confusion can cause users to leave. Keeping the shopping process fluid was the key factor in the success of this project.

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