Website & Branding for Laurentum

Project overview

Laurentum is a marketing platform that connects local organizations with brand sponsorship opportunities. As the founder and lead designer, I led the end-to-end rebranding, website redesign, and creation of the organization and brand dashboards. The goal was to elevate Laurentum’s visual identity, clarify its messaging, and build intuitive tools for both brands and community-based organizations to collaborate at scale.

Project scope included:

• Full visual rebrand, including logo, color palette, iconography, and typography.
• Design of a marketing website to explain the platform’s value prop, with clear CTAs for brands and organizations.
• UX/UI design of the Organization Dashboard (for nonprofits, clubs, and schools) to manage sponsorship campaigns.
• UX/UI design of the Brand Dashboard (for marketers) to discover opportunities, launch campaigns, and track results.

Project execution

Website & Branding:
I developed a visual system rooted in warm neutrals, dark greens, and pops of orange to communicate community, trust, and vibrancy. The homepage leads with a bold, inviting message and clear conversion paths for both audience types. Custom illustrations, sponsor success stats, and animated interactions bring the site to life.

Organization Dashboard:

• Simple campaign builder to post needs (e.g., uniforms, event sponsors).
• Messaging and file-sharing tools for real-time communication with brands.
• Dashboard view of current sponsorships, funding progress, and impact reporting.

Brand Dashboard:

• Searchable database of sponsorship opportunities, filtered by category, audience, location, and budget.
• Easy campaign setup and payment tracking, including milestone-based contributions.
• Integration-ready components for importing brand assets, viewing performance, and managing deliverables.

All components were designed with scalability and modularity in mind, ready for future features like analytics, payout tracking, and creator integrations.

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